Branding
Branding
Visual identity and branding of Ajji Chi Chutney, which is a family-run business specializing in Maharashtrian homemade snacks, prepared with love and simplicity by grandmother Ajji, passed down through generations.
Visual identity and branding of Ajji Chi Chutney, which is a family-run business specializing in Maharashtrian homemade snacks, prepared with love and simplicity by grandmother Ajji, passed down through generations.
Client
Client
College project - 2 team members
College project - 2 team members
Service Provided
Service Provided
Branding & Packaging
Branding & Packaging
Target Users
Target Users
Maharashtrian families
Maharashtrian families
Impact
Impact
Brand guidelines and packaging prototypes
Brand guidelines and packaging prototypes
Brand Personality and values
Brand Personality and values
1
Authentic. Handmade. Contemporary.
Authentic. Handmade. Contemporary.
2
The design blends Maharashtrian heritage, homemade authenticity, and modern appeal through traditional colours, handcrafted elements, and a contemporary visual language.
The design blends Maharashtrian heritage, homemade authenticity, and modern appeal through traditional colours, handcrafted elements, and a contemporary visual language.
Packaging and mockups
Packaging and mockups
3
The packaging blends tradition with modernity, reflecting the brand’s authentic yet contemporary identity. The large packet evokes familiar Maharashtrian traditions, while the compact tin jar adds a modern touch and broadens the brand’s appeal.
The packaging blends tradition with modernity, reflecting the brand’s authentic yet contemporary identity. The large packet evokes familiar Maharashtrian traditions, while the compact tin jar adds a modern touch and broadens the brand’s appeal.
The Result
The Result
4
Traditional format
Traditional format
Traditional format
A familiar large-scale packet inspired by Maharashtrian packaging traditions, creating a strong sense of authenticity and familiarity.
A familiar large-scale packet inspired by Maharashtrian packaging traditions, creating a strong sense of authenticity and familiarity.
Contemporary format
Contemporary format
Contemporary format
A compact boxed tin jar introduces a modern, premium aesthetic while making the product more versatile and accessible.
A compact boxed tin jar introduces a modern, premium aesthetic while making the product more versatile and accessible.
Product display & experience
Product display & experience
Product display & experience
Mockups showcase the chutney in its intended packaging, bringing the visual identity to life and demonstrating how tradition and modernity work together across the product range.
Mockups showcase the chutney in its intended packaging, bringing the visual identity to life and demonstrating how tradition and modernity work together across the product range.
Recent Designs
Recent Designs
Branding
Branding
Visual identity and branding of Ajji Chi Chutney, which is a family-run business specializing in Maharashtrian homemade snacks, prepared with love and simplicity by grandmother Ajji, passed down through generations.
Visual identity and branding of Ajji Chi Chutney, which is a family-run business specializing in Maharashtrian homemade snacks, prepared with love and simplicity by grandmother Ajji, passed down through generations.
Client
Client
College project - 2 team members
College project - 2 team members
Service Provided
Service Provided
Branding & Packaging
Branding & Packaging
Target Users
Target Users
Maharashtrian families
Maharashtrian families
Impact
Impact
Brand guidelines and packaging prototypes
Brand guidelines and packaging prototypes
Brand Personality and values
Brand Personality and values
1
Authentic. Handmade. Contemporary.
Authentic. Handmade. Contemporary.
2
The design blends Maharashtrian heritage, homemade authenticity, and modern appeal through traditional colours, handcrafted elements, and a contemporary visual language.
The design blends Maharashtrian heritage, homemade authenticity, and modern appeal through traditional colours, handcrafted elements, and a contemporary visual language.
Packaging and mockups
Packaging and mockups
3
The packaging blends tradition with modernity, reflecting the brand’s authentic yet contemporary identity. The large packet evokes familiar Maharashtrian traditions, while the compact tin jar adds a modern touch and broadens the brand’s appeal.
The packaging blends tradition with modernity, reflecting the brand’s authentic yet contemporary identity. The large packet evokes familiar Maharashtrian traditions, while the compact tin jar adds a modern touch and broadens the brand’s appeal.
The Result
The Result
4
Traditional format
Traditional format
Traditional format
A familiar large-scale packet inspired by Maharashtrian packaging traditions, creating a strong sense of authenticity and familiarity.
A familiar large-scale packet inspired by Maharashtrian packaging traditions, creating a strong sense of authenticity and familiarity.
Contemporary format
Contemporary format
Contemporary format
A compact boxed tin jar introduces a modern, premium aesthetic while making the product more versatile and accessible.
A compact boxed tin jar introduces a modern, premium aesthetic while making the product more versatile and accessible.
Product display & experience
Product display & experience
Product display & experience
Mockups showcase the chutney in its intended packaging, bringing the visual identity to life and demonstrating how tradition and modernity work together across the product range.
Mockups showcase the chutney in its intended packaging, bringing the visual identity to life and demonstrating how tradition and modernity work together across the product range.
Recent Designs
Recent Designs